Fifth SEAFOODplus Conference

Copenhagen 08-06-08 to 10-06-08

Session 2 Seafood and consumers

Moderators:

Karen Brunsø, DK, coordinator SEAFOODplus RTD area 2

and

Richard Shepherd, UK, member of SEAFOODplus External Advisory Board

The session contained presentations from all four projects within this RTD area. Of special interest was a presentantions by Svein Ottar Olsen (Nomifa, NO) on testing new seafood products for ‘real’ consumers in project CONSUMEREVALUATE, in which consumer evaluation and willingness to buy convenience and tailor-made seafood products has been studied. The other projects are CONSUMERSURVEY, SEAFOODSENSE and SEA-INFOCOM. Within the SEAFOODSENSE project a special Sensory Quality Model has been developed and it was explained how this has been applied in the last phases of the project. The model will be directly applicable in product development, storage and distribution, as well as marketing of seafood.

Consumer attitudes and preferences for seafood - What's the trend?

Karen Brunsø, Aarhus School of Business, Denmark

Abstract

Presentation

Improved seafood sensory quality for the consumer

Emilia Martinsdóttir, Matis, Iceland

Abstract

Presentation

Targeting seafood information for consumer well-being

Wim Verbeke, Ghent University, Belgium

Abstract

Presentation

Consumer's evaluation of new seafood products

Svein Ottar Olsen, Nofima Market, Norway

Abstract

Presentation